Co-op Marketing Program
The Co-Op Marketing Plan had a dual purpose: to enhance brand reach for participating partners and build thriving partnerships through collaborative marketing. By combining branded website placements, targeted email campaigns, and sweepstakes promotions, the program created a cohesive ecosystem where brands and the rewards platform mutually benefited from increased visibility and engagement.
The rewards platform needed to generate revenue from brand partnerships while simultaneously increasing engagement among program participants. Brands wanted measurable ROI from their co-op marketing spend, while participants needed compelling reasons to stay active on the platform. Balancing these dual objectives—monetization and engagement—required a creative solution that delivered value to all stakeholders.
We developed a structured, tiered co-op marketing program that gave brands flexible options to reach highly engaged audiences. Tier 1 packages featured sweepstakes and product highlight sliders directly on the rewards platform, creating high-visibility placements that drove both brand awareness and participant engagement.
Tier 2 expanded reach with targeted email campaigns to segmented audiences, delivering personalized brand messages based on participant interests and redemption history. Tier 3 added custom landing pages and social media promotion, while Tier 4 offered full-service campaign management including creative development and performance reporting.
Featured promotions like the Weber Summer Grilling Sweepstakes and seasonal product highlights kept the platform fresh and gave participants exciting new reasons to log in, browse, and redeem—creating a virtuous cycle of engagement that benefited both brands and the platform.
- Tiered co-op marketing packages (Tier 1-4) with escalating visibility and reach
- Branded sweepstakes and product highlight sliders on rewards platform
- Targeted email blasts to segmented participant audiences
- Custom landing pages with exclusive brand promotions
- Social media amplification across platform channels
- Branded product catalogs featuring premium consumer brands like Weber, Sony, Samsung, and Callaway
I built the Co-op Marketing Program identity and the design system our team reused across every touchpoint — so each new piece stayed on-brand and moved faster.
Creative strategy, co-op marketing design, and brand partnership materials for the tiered co-op marketing program.
- Sub-brand logo and visual identity
- Reusable design system and templates
- Creative direction and art direction
- Email and digital campaign design
- Print, branch and promotional materials
- Hands-on design and production oversight
Co-op Marketing catalog cover featuring brand partners including Weber, Sony, Samsung, Callaway, and more
Tier 1: Sweepstakes & product highlight sliders on the rewards platform with goal tracker integration
Tier 2: Branded email campaign package — Weber Summer Sweepstakes with 3-touch email cadence over 45 days
Full promotional package combining Tier 1 sliders, message builder banners, and email campaigns for maximum brand visibility
Key stats: 45,000+ active participants, 30%+ email open rates, $200+ average redemption value across verticals
Callaway Golf case study: 60% revenue surge and 39.6% email open rate from co-op sweepstakes promotion
"The co-op marketing program has been a game-changer for our brand partnerships. The tiered approach gives our partners exactly the visibility they need while keeping our participants engaged and excited about the platform."
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