Gamification & Demand Generation Campaigns

Our team needed gamification-driven demand generation campaigns that would showcase the power of their platform to prospective clients. Rather than traditional sales pitches, we created immersive seasonal promotions — Pick Six (NFL season) and Hoops Madness (March Madness) — that served dual purposes: engaging existing participants while demonstrating to prospects what a gamified incentive program could do for their business.

Traditional B2B sales for incentive platforms relied on decks and demos — abstract pitches that failed to convey the emotional engagement gamification creates. We needed a way to let prospects experience the product firsthand. Meanwhile, running these campaigns internally also needed to drive data acquisition, engagement, and community among existing participants.

We designed and executed recurring seasonal gamification campaigns that became our most powerful demand generation tool. Pick Six ran the full 17-week NFL season, with participants picking weekly winners, earning underdog bonus points, and competing for prizes ranging from gift cards to All For You® Game On! travel packages.

Hoops Madness brought the same energy to March Madness with bracket-style competition, tiered prizes (from $50 gift cards to all-inclusive resort packages), and round-by-round engagement emails. Both campaigns featured physical mailers — a commemorative football for Pick Six, printed bracket guides for Hoops Madness — that created tangible brand touchpoints and drove 63% higher response rates when paired with digital channels.

The campaigns proved so effective as demand gen tools that clients like Legrand signed on to run their own branded versions. The 2024 Legrand Hoops Madness campaign was a full white-label execution including platform slider ads, announcement emails, teaser campaigns, reminder sequences, bonus point content, and grand prize fulfillment — demonstrating the complete lifecycle from internal showcase to client-sold program.