ABM Spin to Win Campaign

Our team wanted to accelerate growth in the automotive aftermarket sector. We had a wealth of high-value content — market research reports, infographics, and on-demand webinars — but needed a creative strategy to drive downloads, capture leads, and build engagement with auto aftermarket shop owners and decision-makers at scale.

Breaking into the auto aftermarket vertical required more than traditional outreach. Shop owners and technicians are time-constrained and skeptical of marketing. We needed a strategy that would cut through the noise, deliver genuine value through educational content, and create a memorable, interactive experience that would drive repeat engagement and quality lead capture.

We designed an account-based marketing campaign centered around a gamified "Download and Win" experience. The strategy combined a content collection landing page with a virtual Spin to Win prize wheel — every content download earned participants a spin code to play for prizes.

The landing page served as a content hub, organizing downloadable assets into categories: spin-code-eligible premium content (research reports, infographics, webinars) and free automotive resources. Each gated download captured lead information and triggered a spin code delivery, creating a seamless content-to-game conversion.

To drive traffic, we executed a multi-channel campaign spanning digital display ads across desktop, mobile, and tablet formats, plus direct mail postcards with QR codes targeting key accounts. The ad creative leaned into the playful "Download & Win" messaging with the spin wheel visual as the hero element.

The campaign also included a Diamond Experience sweepstakes overlay — by spinning the wheel, participants were automatically entered to win a seat at an exclusive industry event, adding a premium incentive layer beyond the instant prizes.