For 15+ years I've led creative teams and built the brand systems behind work that moves people to act. I started in graphic design, and craft is still where I'm happiest. But great work doesn't just look good. It starts with why people decide what they do, and designs an experience that helps them act.

That philosophy took shape while leading an in-house creative team, where behavioral economics became the foundation of our marketing. Every campaign began with one question: What behavior are we trying to change? From customer loyalty and product adoption to workforce engagement and nonprofit growth, creative was the vehicle, and craft made it land.

I lead with trust. I study the people I work with, build teams where designers are heard and credited, and teach other departments what the creative process really takes. I've earned 52+ creative industry awards and serve as a juror for the Academy of Interactive & Visual Arts.

I'm a hands-on leader. Most of the programs in my portfolio are sub-brands built inside bigger brands, and for each one I built the logo, the design system, the brand guide, and the templates our team used to produce the work day to day. I love finding the gaps in communication, customer experience, or process, and bringing people together to solve them.